PPC Conversion Tracking

Pay Per Click (PPC) conversion tracking is often the difference between an Adwords campaign making a profit or a loss. Conversion tracking is to show which keywords produce the sale or the lead. All succesful campaigns will be using conversion tracking to show the best and worst performing keywords on a campaign. There is no point trying to guess which keywords produce sales.

Once the campaign has run for a specified number of clicks (say 100) you should be able to see the best performing keywords. You can then choose to push these adverts to the top positions to increase conversions or delete the poor performing keywords from your campaigns - the ones which are costing you a lot and not producing any sales.

Conversion Tracking can also show the results from split testing (A/B Testing). Different designs of the landing page will produce different results and by tracking the leads and sales you can quickly see what landing pages are working for you and continue to increase conversions by testing different designs.

Call our friendly team for a chat on how to set up conversion tracking on your campaign. This may save you a lot of money and produce a much better return on investment in your internet marketing campaigns.